What is a good brand description?
A good description is memorable and easy to grasp. It doesn't do the work of a slogan or tagline, which tries for something that has more impact. Unlike a tagline, a descriptor isn't a play on language or a turn on phrase.
It's advanced, so I'd recommend focusing on the first three aspects of your personal brand: skills, personality, and motivation. Think about these brand words that describe your expertise: Effective. Versatile.
What was somewhat surprising was the responses fit into three overarching categories; Expertise, Character and Drive. When people describe their brand, they typically identify a word that falls into one of these three categories: Under Expertise, descriptors used include competent, talented, productive and strategic.
Your personal brand statement has to be strong, descriptive, short, and catchy all at the same time. Some examples include: “I help individuals reassess their life choices to discover their true paths to success.” “I develop sustainable business models and marketing strategies to fuel small business growth.”
Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see you. It is the telling of your story, and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes.
A personal brand is your online representation and how you promote yourself. Your personal brand is the combination of the personality, authority, and expertise you showcase for others to see. A great personal brand gets the message across to your audience and complements your business or career.
The 3 Cs of brand messaging: Consistency, clarity and character.
We are in a 5-part blog series covering the 5 C's of creating your personal brand: clarity, content, connection, creativity, and community.
According to research, there are 6 main personas that best identify personal brand types - altruists, careerists, hipsters, boomerangs, connectors & selectives. Every branding type represents a motivation through which individuals share information and establish how they're seen within their industry.
You could start by creating a mystery, use humour/wit, a quote of a famous person, a hypothetical situation, a rhetorical question, or even a witty/ humorous statement to grasp the attention.
What does it mean when someone asks you your brand?
In the simplest of terms, a brand is a recognized name. In your case, your brand is what people think of when they hear your name. Truth be told, your professional reputation has already been established. People who work with you know what type of worker you are.
Your expertise, your mission, and your unique positioning through a compelling brand story are the ingredients of a powerful personal brand. This is what you should uncover and package before jumping into action and creating content to market yourself.